The basic character in a type design is determined by the uniform design characteristics of all letters in the alphabet. However, this alone does not determine the standard of the typeface and the quality of composition set with it. The appearance is something complex which forms itself out of many details, like form, pro­portion, ductus, rhythm, etc. If everything harmonizes, the total result will be more than the sum of its components. The only reliable basis for the design of a type is a positive feeling for form and style. In order to be able to realize the concept of a typeface the further development until the final type production requires a large amount of knowledge and experience.

The basic character in a type design is determined by the uniform design characteristics of all letters in the alphabet. However, this alone does not determine the standard of the typeface and the quality of composition set with it. The appearance is something complex which forms itself out of many details, like form, pro­portion, ductus, rhythm, etc. If everything harmonizes, the total result will be more than the sum of its components. The only reliable basis for the design of a type is a positive feeling for form and style. In order to be able to realize the concept of a typeface the further development until the final type production requires a large amount of knowledge and experience.